Voice search SEO, also known as voice optimisation, focuses on optimising websites and content to rank higher in voice search results. By understanding and adapting to the nuances of voice queries, marketers improve their brand's visibility, reach a broader audience, and ultimately drive more organic traffic and conversions. 

 

According to DemandSage, more than 1 billion voice searches take place every month. That’s an awful lot of traffic that could be missed if we’re not taking into account the differences between text and voice search. 

You might think that there’s a negligible difference between text and voice search. However, this is not the case. Voice queries tend to be longer and more conversational compared to typed searches. People typically ask complete questions or make specific requests when using voice assistants. 

 

As a marketer, it's essential to identify and incorporate long-tail keywords into your content that align with the natural language people use when speaking. Consider the questions your target audience might ask and create content that directly answers those queries. 

Most VA searches will be conducted on a mobile device. Furthermore, the majority of visitors on your website will also be using a mobile phone. To improve your voice search SEO, it's crucial to have a mobile-friendly website that loads quickly and offers a seamless user experience.  

 

Optimise your website's design, navigation, and page speed to ensure it is responsive and accessible across various mobile devices. A positive mobile experience not only boosts your voice search visibility but also contributes to overall user satisfaction and engagement. This is vital for both text and voice searches. 

Have you ever tried to Google a question and noticed a box with text appearing before regular search results? This is a featured snippet and it’s Google’s attempt at offering quick, clear, and concise answers. Voice assistants often rely on featured snippets when providing voice search responses. To increase the chances of your content being selected as a featured snippet, structure your content in a way that answers common questions concisely and provides value to users. Proving clear, relevant, and well-structured information is the best way to achieve this. 

 

It’s clear that we must adapt constantly to changes in the SEO climate and voice searches are no exception. It also presents fantastic opportunities to marketers that are willing to adjust their SEO for the nuances of speech. Like all things within SEO, it’s important to stay up-to-date and well informed.